My Role
Led a cross-functional team of product designers, researchers, and data analysts to develop a visionary strategy for Amex Centurion clients, aiming to establish a best-in-class experience tailored specifically for Centurion customers.
Problem Statement
How might we showcase the benefits and exclusivity you get as a Centurion member?
- Members' needs and the competition have evolved
- Become an embedded part of members' lives
- Focusing on the luxurious perks for Centurion
Opportunity
Building an exclusive experience for Centurion members that knows our members better than they know themselves.
- Inspire
- Predict
- Discover
- Recognize
