My Role
Led a team of designers and brand strategists to shape a cohesive product experience vision, fostering meaningful connections between the brand and consumers.
The Brief
Create a connected experience focusing on influencers' connection with the brand to drive exclusive experiences for participating fans and consumers.
Key Experience Features
- Get a closer look at your influencer
- Get exclusive & personalized content
- Stay in the know about your influencer
- Share your kicks
- Unlock exclusive rewards only for you
Staying Connected
- Keep up with Tyler The Creator
- Stay in the know — be the first
- Exclusive Tyler drops