My Role

Led a team of designers and brand strategists to shape a cohesive product experience vision, fostering meaningful connections between the brand and consumers.


The Brief

Create a connected experience focusing on influencers connection with the brand to drive an exclusive experiences for participating fans and consumers


Key Experience Features

  • Get a closer look at your influencer
  • Get exclusive & personalized content
  • Stay in the know about your influencer
  • Share your kicks
  • Unlock exclusive rewards only for you
  • Staying Connected

  • Keep up with Tyler The Creator
  • Stay in the know - be the first
  • Exclusive Tyler drops