My Role
Led a team of product designers and researchers to define a visionary direction for Philips sleep products, focusing on the creation of unique digital experiences to educate, empower, and visualize sleep patterns and data.
The Brief
Create and conduct a series of experiments to generate excitement* around how Philips can help people** more actively engage with and improve their sleep.
Morning Opportunity
We Believe there is a better way than a chart-based summary or a score to engage people who are curious about sleep when they wake up.
Day Opportunity
We believe non-professional athletes are willing to modify their sleep to improve their performance.
Night Opportunity
We Believe people are willing to engage with sleep when it lets them feel closer to the people they most care about (life partners, family, etc).
