My Verizon App
Strategy & Vision

My Role

Directed and managed a team of product managers to define a comprehensive vision and strategy aligning the native app experience with Retail, enabling a seamless self-serve experience both in-store and out-of-store.

Strategy & Vision (2023)

Empower & enable the My Verizon App to revolutionize Retail store interactions and personalize the retail experience — creating seamless interactions for 32M+ accounts.

The Work

• App Clips functionality for seamless check-in
• Scan and Go functionality to self-serve
• Post Summary Visit to provide valuable visit summary and next steps

My Role

Led a team of product designers dedicated to optimizing the shopping experience for Verizon customers, with a primary focus on crafting a seamless and intuitive purchasing journey.

Strategy & Vision (2017)

Create a mobile-first experience that allows customers to interact with the Verizon brand at their fingertips.

The Work

• Learn & discover personalized content
• Self-serve, manage, buy, pay your bill
• Support & troubleshoot on device