My Role

Directed and managed a team of product managers to define a comprehensive vision and strategy aligning the native app experience with Retail, enabling a seamless self-serve experience both in-store and out-of-store.


Strategy & Vision (2023)

Empower & enable the My Verizon App to revolutionize Retail store interactions and personlize the retail experience and creating a seamless interactions

The work

  • App clips functionality for seamless check-in.
  • Scan and Go functionality to self serve.
  • Post Summary Visit to provide valuable visit summary and next steps.

    • KPIs

  • Retail Digital Interaction 30% increase .
  • Scan & Go Interaction & impressions: 50k (4 months period).
  • App clips Utilization: 280k converting to 50k App downloads (6 months period).

    • My Role

    Led a team of product designers dedicated to optimizing the shopping experience for Verizon customers, with a primary focus on crafting a seamless and intuitive purchasing journey.


    Strategy & Vision (2017)

    Create a mobile first experience that allows customers to interact with the Verizon brand at their finger tips


    The work

  • Learn, discover personlized content.
  • Self-serve, manage, buy, pay your bill.
  • Support, troubleshoot on device.

    • KPIs

  • Increased Shop Conversion Rate: 3.9%.
  • Unique Active users: 15 Million.
  • Reoccuring users: 2 Million.
  • NPS Score: 5 NPS increase.