Experimentation Approach
- Test fast. Fail fast. Learn fast
- Multi-variant experimentation
- Rollout approach — throttle, learn, iterate
Strategic Thinking
- Business vision and aspiration
- Outlining a clear strategy on how to get there
- Defining a clear roadmap that ladders up to the Vision & Strategy
Mindmapping Approach
- Brainstorming concepts
- Understanding user needs
- Mapping the user's journey
- Organizing ideation
Rapid Ideation
- Utilizing Crazy 8s quick ideation
- Emerging themes to define pillars
- Defining Do Now, Do Next, Don't Do, Do Later
