Experimentation Approach

  • Test fast. Fail Fast. Learn Fast
  • Multi-variant Experiementation
  • Rollout Approach, throttle, learn, iterate


    • Strategic Thinking

  • Buisness Vision and Aspiration
  • Outlining a clear Strategy on how to get there
  • Defining a clear roadmap that ladders up to the Vision & Strategy

    • Mindmapping Approach

  • Braindstorming concepts
  • Understanding user needs
  • Mapping the user's journey
    • Organizing ideation


    Rapid Ideation

  • Utilizing Crazy 8s Quick Ideation
  • Emerging Themes to Define Pillars
  • Defining Do Now, Do Next, Don't Do, Do Later