The Work
My Verizon App
Strategy & Vision
Defining a 3–5 year product vision for one of the most-used carrier apps in the US — spanning omni-channel experience, competitive analysis, and emerging tech adoption across 32M+ accounts.
Digital Experience
Product Design
Shaping customer-first product strategy and digital journeys for one of the world's most iconic financial brands — balancing innovation with trust and simplicity at every touchpoint.
AI & Conceptual
Product Vision
Partnered with Google to shape a conceptual product vision for their AI technology portfolio, iterating rapidly with design and research teams to explore what's technically possible and user-desirable.
Pop Up
Experience
Led product across creative, tech, and UX teams to deliver innovative retail digital experiences — bridging brand expression with conversion-focused design for a globally iconic consumer brand.
Product Portfolio
Conceptualization
Translated ambiguous client briefs into clear product visions and actionable roadmaps, aligning design, engineering, and business goals around measurable, user-centred outcomes.
Product Thinking
& Facilitation
Facilitating product strategy workshops that unlock cross-functional alignment — turning ambiguous problems into sharp, executable strategies with lasting organizational impact.
